Privacy notice
Who we are
Diverse Voices Edutainment is a charitable incorporated organisation (CIO) registered in England and Wales, charity number 1193519. We make film-based education resources and training for schools and youth settings. In this notice, "we", "us" and "Diverse Voices" mean Diverse Voices Edutainment.
We are the data controller for the personal information described here.
To ask anything about your data, email info@diversevoices.co.uk or write to Diverse Voices Edutainment, 1 Poole Road, London E9 7AE.
This notice was last updated on 11 November 2026.
What we collect and where it comes from
| What | Examples | Where it comes from |
|---|---|---|
| Contact details | Name, job title, school or organisation, work email, phone number | You, when you fill in a form on our website, email us, call us or book a call |
| Your enquiry | What you asked about, year groups, number of classes | You |
| Our conversations | Notes of calls and meetings, emails, quotes and invoices | You and us |
| How you found us | The advert, campaign or link you clicked, the page you used, and ad click IDs | Our website, from the link you arrived on |
| Website use | Pages viewed, device and browser type, approximate location, cookie IDs | Our website and the cookies and similar tools described below, where you allow them |
| Professional details for outreach | Name, job title, school, work email or LinkedIn profile | Public sources such as school websites and LinkedIn |
We do not ask for sensitive information, and we do not collect information about pupils.
How we use it and why we are allowed to
| What we do | Lawful basis (UK GDPR) |
|---|---|
| Reply to your enquiry, arrange calls, send information and quotes you asked for | Legitimate interests, and steps before a contract you asked us to take |
| Provide resources, portal access and training once you buy | Contract |
| Keep financial records, such as invoices | Legal obligation |
| Follow up on your enquiry and keep our records accurate | Legitimate interests |
| Send relevant information about our programmes to school staff at their work address | Legitimate interests. Every email lets you opt out. If the law requires your consent, we ask for it first |
| Measure which adverts bring enquiries, and tell Meta and Google which enquiries became calls, quotes or sales, so our adverts reach the right schools | Consent for the cookies involved. Legitimate interests for sending matched results, which you can object to at any time |
| Understand and improve our website | Consent, through our cookie banner |
Our legitimate interests are running a charity that reaches schools with its programmes, responding to people who contact us, and spending our limited advertising budget well. We have balanced these against your rights. We only use work contact details for this, and you can object at any time.
Cookies, analytics and advertising
Our website only loads analytics and advertising tools if you accept them in our cookie banner. You can change your choice at any time through the cookie settings link at the bottom of every page.
| Tool | Provider | What it does |
|---|---|---|
| Google Analytics and Google Tag Manager | Shows how people use our site | |
| Google Ads tags | Measures which Google adverts lead to enquiries | |
| Meta Pixel and Conversions API | Meta (Facebook and Instagram) | Measures which Meta adverts lead to enquiries |
| LinkedIn Insight Tag | Measures which LinkedIn adverts lead to visits and enquiries | |
| Microsoft Clarity | Microsoft | Shows how pages are used, through heatmaps and anonymised session recordings |
How we measure our adverts. When you click one of our adverts, the link can carry tags and a click ID showing which advert it was. If you then send an enquiry, we keep this with your enquiry so we know which adverts work.
Telling Meta and Google about results. To help our adverts reach the right schools, we may later tell Meta and Google that an enquiry became a call, a quote or a sale. Before we send them, your email address and phone number are scrambled ("hashed"), so they cannot be read. Meta and Google use them only to match the result to an advert click, and must not use them for anything else. We never send the content of your enquiry or our conversations. You can ask us not to include you by emailing info@diversevoices.co.uk.
Who we share it with
We never sell your information. We share it only with services that help us run Diverse Voices, under contracts that limit what they can do with it.
| Provider | What they do for us |
|---|---|
| Squarespace | Hosts our website and forms |
| Google Workspace | Email, calendar and documents |
| monday.com | Our CRM, where we keep enquiries and follow-ups |
| Zapier | Moves form enquiries into our CRM and sends our automatic reply |
| Xero | Quotes, invoices and accounts |
| Fathom | Records and summarises sales calls, with your agreement at the start of the call |
| Dripify and LinkedIn | Professional outreach on LinkedIn |
| Meta, Google, LinkedIn, Microsoft | Advertising and analytics, as described above |
| Pacing | Our advertising agency, which manages our adverts and their measurement |
| Kraken | Manages our social media |
We may also share information if the law requires it, or to protect the safety of children or anyone else.
Transfers, how long we keep it and security
Outside the UK. Some of our providers store data in the US or elsewhere. Where they do, the transfer is protected by the UK's adequacy rules (including the UK Extension to the EU-US Data Privacy Framework) or by standard contract clauses approved for the UK.
How long we keep it.
| Information | How long |
|---|---|
| Enquiries that did not lead to a purchase | 3 years from our last contact, then deleted (school budgets and plans often run over several years) |
| Customers' records and our conversations | For as long as you use our resources, plus 6 years (the period in which contract claims can be made) |
| Invoices and financial records | 6 years, as the law requires |
| Call recordings and transcripts | 2 years |
| Advertising measurement data held by Meta and Google | As set by their own retention policies |
Security. Only our team can access our records, using accounts protected by strong passwords and two-step sign-in where available.
Your rights
You have the right to:
- see the information we hold about you
- have it corrected or deleted
- object to how we use it, including for marketing and advertising measurement
- ask us to limit how we use it
- take a copy to another organisation
- withdraw consent at any time, where we rely on it
To use any of these rights, email info@diversevoices.co.uk. We reply within one month.
If you are unhappy with how we have handled your information, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
We may update this notice. The date at the top shows when it last changed.